About Us

Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) is a company driven by the evolution of consumer data and privacy. Offering compliant consumer data to brands & agencies, platforms and data companies, Killi allows consumers to opt-in to share specific pieces of data with brands in exchange for compensation from the use of their personal data, democratizing data for both consumers and brands. Killi offers 1st party data that is global in nature and it is CCPA compliant.

80%
of Americans are concerned with how
social platforms and a advertisers use
their personal data

The Data Market Industry

  • Over the past 20 years, the data market industry ($245B in the US) has been built on a foundation of harvesting and exploiting consumer data with no consumer inclusion to the tune of $6,000/year/profile
  • Legal and regulatory roadblocks surrounding the acquisition of consumer data is rapidly evolving, placing the consumer at the center of new privacy policies

    1 The General Data Protection Regulation (GDPR) roll-out in Europe in 2019

    2 The USA following shortly after with the California Privacy Rights Act

    3 Recently published, The Brazilian General Data Protection Law, India’s Information Technology Act, 2000, and South Africa’s Protection of Personal Information

  • Those relying now on unconsented data (half the market) will experience a regulated disruptive migration allowing them to use only fully consented data sources

 

All companies currently ingesting data are looking for a new compliant source. Killi is uniquely positioned to benefit from the $250b migration from unconsented data towards consented data. 

Killi for Companies:

  • CCPA compliant
  • 1,000+ Fair-Trade Audience Segments
  • Ubiquitous distribution to all major DSP’s and DMP’s
  • Create Fair-Trade data segments from opted in user base

Killi for Consumers:

  • Option to control the data they want and profit off the rest
  • Passive income in the form of Device Rewards (Location, Profile, Shopping Rewards) paid into Killi accounts
  • Active income from completing surveys and polls

Investment Highlights

  • First-mover solution addressing significant unmet consumer needs in the multi-million-dollar data market
  • Positioned to be the defining consumer brand of data that is absent in the market today
  • Doubled account additions in Q1-2021; Killi now has an account on every American over 16+
  • Reduced CPA to less than a penny per user (down from more than $2 per user in Q2-2020)
  • Long-term recurring contracts that are growing in value & number
  • Ongoing product enhancements provide near-term catalysts; rewards, Consent-as-a-Service (CaaS), Killi Crypto , Killi Banking & international expansion
  • Highly experienced management team, board and advisors

 

Killi’s goal is to democratize data for consumers and place this transparency, control, and compensation, in their hands. Killi aspires to become the defining consumer brand of data that is absent in the market today in the same way Uber redefined transportation, and Robinhood is attempting to democratize trading.